Sekander has worked as a business development manager and has held multiple marketing-related positions since 2014. He has worked with local and international brands like weDevs, Themeum, Cloudways, LifterLMS, and Elegant Themes. Now, he is on his 11th attempt at entrepreneurship with CrewHRM. He has been making funny WordPress themes and plugins since 2011.
He is a student of business administration with a major in international business and marketing. He has been contributing to several open-source projects like Wikipedia, Mozilla, Linux, and WordPress, of course. He has spoken in WordCamp Nagpur and WordCamp Asia.
WordCamp Udaipur is his 5th international WordCamp. He shares everything about WordPress products, markets, businesses, competition, idea generation, and customer support.
Overview of session
This session is tailored for existing and aspiring business owners and those new to the field, aiming to unlock the potential of building a sustainable business and cash flow.
Here’s what we’ll explore:
1. Understanding Humans: We’ll explore the importance of grasping customer psychology and behavior. Knowing what drives your audience is critical to tailoring your products and marketing strategies effectively.
2. Market and Product Lifecycle: We will discuss how a product evolves from launch to maturity and how this affects your market strategy. When do we understand we should go ahead and when to exit.
3. Choosing Between Service, Theme, or Plugin: We’ll evaluate these options, focusing on ‘why’ one may suit your business goals better than the others. Every choice has its unique pathway and impact.
4. Investment in Design and Research: investing in design and research can help us set ourselves apart and build a better brand.