Fairy Dharawat is a writer with an affinity for the written word. She’s also a tech enthusiast with a decade long experience in contributing for lifestyle, tech, ed-tech, retail, with focus on b2b & ecommerce segment. She started her career as a junior writer and business journalist then gradually branched out to various roles in the communication and marketing department giving her opportunity to hone her skills to the best of her abilities.
She’s a strong believer in – good writing is critical thinking and nothing can substitute that. She loves to tinker around with new tech toys – call her Chat GPT whisperer if you will. Content design and information architecture is fascinating to her which continues to shape her career.
When she’s not building up businesses and earning revenue with the power of content, she’s busy collecting cutesy décor items for her space, splurging on skin care, hoarding Japanese stationery, exploring Mumbai cafes.