This session is tailored for existing and aspiring business owners and those new to the field, aiming to unlock the potential of building a sustainable business and cash flow. Here’s what we’ll explore:
1. Understanding Humans: We’ll explore the importance of grasping customer psychology and behavior. Knowing what drives your audience is critical to tailoring your products and marketing strategies effectively.
2. Market and Product Lifecycle: We will discuss how a product evolves from launch to maturity and how this affects your market strategy. When do we understand we should go ahead and when to exit.
3. Choosing Between Service, Theme, or Plugin: We’ll evaluate these options, focusing on ‘why’ one may suit your business goals better than the others. Every choice has its unique pathway and impact.
4. Investment in Design and Research: investing in design and research can help us set ourselves apart and build a better brand.