Fairy Dharawat is a writer with an affinity for the written word. She’s also a tech enthusiast with a decade-long experience in contributing to lifestyle, tech, ed-tech, and retail, with a focus on the b2b & e-commerce segment. She started her career as a junior writer and business journalist, then gradually branched out to various roles in the communication and marketing department, giving her the opportunity to hone her skills to the best of her abilities.
She’s a strong believer in – good writing is critical thinking, and nothing can substitute that. She loves to tinker around with new tech toys – call her Chat GPT whisperer, if you will. Content design and information architecture are fascinating to her, which continue to shape her career.
When she’s not building up businesses and earning revenue with the power of content, she’s busy collecting cutesy décor items for her space, splurging on skincare, hoarding Japanese stationery, and exploring Mumbai cafes.
About the session:
Tech without communication design is incomplete. That’s why explaining the nitty gritty of what is required is crucial, and writing effective content brief will change your life. Developers and non-content folks often find themselves in a precarious situation where they don’t exactly know how to explain the nitty-gritty of what they want for their website. Of course, they know the broader takeaway, but how to create a convincing document that shows the intention of the content that aligns with the vision for the killer website you’re making? This session is crafted to provide a comprehensive brief to be given to writers of all skill sets to write content with the ability to climb the high ranks of search engines. These templates will help writers equip themselves to write websites that will give your website an edge.
• What Is a Content Brief?
• Why Are Content Briefs Important?
• How Beneficial are Content Briefs for Hiring WordPress Writers?
• How To Write an Effective Content Brief
The killer template that we will discuss will help you to give the hired writer all they want to come up with content that can help gain a high rank for your website. Plus, there will also be a content bucket that can help you to jumpstart your content strategy. A successful relationship with any kind of business starts with their communication team, and clear communication between WordPress folks and their communication team is of an essential one.