{"id":1142,"date":"2019-09-24T12:21:42","date_gmt":"2019-09-24T12:21:42","guid":{"rendered":"https:\/\/2019.udaipur.wordcamp.org\/?p=1142"},"modified":"2019-10-11T12:43:10","modified_gmt":"2019-10-11T12:43:10","slug":"yashwardhan-rana-how-to-effectively-market-wordpress-products","status":"publish","type":"post","link":"https:\/\/udaipur.wordcamp.org\/2019\/yashwardhan-rana-how-to-effectively-market-wordpress-products\/","title":{"rendered":"Yashwardhan Rana &#8211; How to Effectively Market WordPress Products?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yashwardhan is currently working as the Content Marketing Head at IdeaBox Creations, Udaipur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He has been working in the digital marketing and WordPress sphere for more than 4 years. Most of his experience comes from promoting and selling WordPress Products(themes, hosting, plugins, etc.).<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He has been an active member of the WordPress ecosystem for quite some time. As of now, he is also WordCamp\/Meetup co-organiser (WordCamp Bhopal).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He has attended various WordCamps in the past and also had a speaker session at WordCamp Nagpur 2018. He also volunteered at WC Udaipur 2018. \ud83d\ude42<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/2019.udaipur.wordcamp.org\/files\/2019\/10\/Yash-tweet.jpg\" alt=\"\" class=\"wp-image-1257\" srcset=\"https:\/\/udaipur.wordcamp.org\/2019\/files\/2019\/10\/Yash-tweet.jpg 1024w, https:\/\/udaipur.wordcamp.org\/2019\/files\/2019\/10\/Yash-tweet-300x150.jpg 300w, https:\/\/udaipur.wordcamp.org\/2019\/files\/2019\/10\/Yash-tweet-768x384.jpg 768w, https:\/\/udaipur.wordcamp.org\/2019\/files\/2019\/10\/Yash-tweet-500x250.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Session:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how good the plugin or a theme is, devs have a hard time selling it because there is no proper marketing done for the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He is sure with this session they can understand where they are lacking in terms of marketing and where they can improve their sales records with simple marketing methods. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the session, he will be covering these areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why marketing is required<\/li><li>Basics requirements for marketing any WP Product (website, product pages, demos, etc.)<\/li><li>Importance of Content Marketing<\/li><li>Taking it to the next level with Marketing WP Products<\/li><li>Closing and Q&amp;A<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yashwardhan is currently working as the Content Marketing Head at IdeaBox Creations, Udaipur. He has been working in the digital marketing and WordPress sphere for more than 4 years. Most of his experience comes from promoting and selling WordPress Products(themes, hosting, plugins, etc.). He has been an active member of the WordPress ecosystem for quite &hellip; <a href=\"https:\/\/udaipur.wordcamp.org\/2019\/yashwardhan-rana-how-to-effectively-market-wordpress-products\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yashwardhan Rana &#8211; How to Effectively Market WordPress Products?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14018463,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14018463"}],"replies":[{"embeddable":true,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":3,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1142\/revisions\/1259"}],"wp:attachment":[{"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/udaipur.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}